Self-driven & proactive Experience Strategist with a passion for creative Problem Solving.

Fey Sandoval is a seasoned strategist with a rich and dynamic background in customer experience strategy. With a nearly a decade of dedicated work across agencies, Fey has honed an exceptional ability to decipher customer insights and translate them into effective business strategies.

Her journey began as a content strategist and production artist, granting her invaluable firsthand understanding of customer pain points and needs. This foundation enabled her to ascend the ranks, steering cross-functional teams towards customer-centric solutions as Associate Director of Strategy at Level Studios.

Through her methodology of blending creative ideation with data-driven precision, she has not only bolstered customer satisfaction metrics but also propelled revenue growth through the nurturing of loyal, engaged customer bases. She champions the significance of accessibility and adaptability in crafting seamless online experiences.

Skills & Expertise

• UI/UX – Adobe XD, Figma

• CRM/Loyalty – Hubspot, Marketo

• Branding + Positioning

• Social Media, Email Marketing

• Market Research – Mintel, Simmons, Netbase, Nielsen

• Audience Development - Helixa

• User Testing - Usertesting.com

• Dynamic Creative Optimization – Flashtalking, Sizmek

• Strategic Planning

• Branding & Design

• Print – Illustrator, Indesign

• Photography – PS, Lightroom

• Video Editing – Final Cut, Premier Pro

• Analytics - Google, Adobe, Fullstory

• Project Management/Tracking - Asana, Basecamp, Workfront

• Agile Development

• Process Analysis/Implementation

• LANGUAGES

  Fluent in Spanish and English