Fey Sandoval (b. Mexico City, 1993) is currently an Associate Director of Strategy at RAPP worldwide. Her work in CRM and experience strategy has spanned across financial, luxury, automotive, and technology industries. She is a documentary photographer who shares a short public diary of her life online and streams on Twitch. She loves partnering with creative teams to craft immersive, story‑driven digital worlds.
Find me in the New York Times.Some of my skills…
The ones you need to be a strategist…
UI/UX – Adobe XD, Figma
CRM/Loyalty – Hubspot, Marketo
Branding + Positioning
Social Media, Email Marketing
Market Research – Mintel, Simmons, Netbase, Nielsen
Audience Development - Helixa
User Testing - Usertesting.com
Dynamic Creative Optimization – Flashtalking, Sizmek
Strategic Planning
Analytics - Google, Adobe, Fullstory
Project Management/Tracking - Asana, Basecamp, Workfront
Agile Development
Process Analysis/Implementation
The ones you need to be an artist…
Brand Identity
Photography Production
Photography and Videography direction
Print – Illustrator, InDesign
Photography – PS, Lightroom
Video Editing – Final Cut, Premier Pro
She’s also fluent in Spanish and English. Learning Italian and French… and obsessed with hieroglyphics.
She’s also fluent in Spanish and English. Learning Italian and French… and obsessed with hieroglyphics.